{"id":206611,"date":"2017-12-15T14:10:43","date_gmt":"2017-12-15T14:10:43","guid":{"rendered":"https:\/\/divi.getwebdesign.net\/agency\/?p=206611"},"modified":"2017-12-15T14:10:43","modified_gmt":"2017-12-15T14:10:43","slug":"how-to-create-an-effective-buy-now-button","status":"publish","type":"post","link":"https:\/\/awakening.agency\/how-to-create-an-effective-buy-now-button\/","title":{"rendered":"How to create an effective BUY NOW button"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ inner_width=”auto” inner_max_width=”none”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.22.7″ src=”https:\/\/awakening.agency\/wp-content\/uploads\/2017\/12\/buy-now-button-2.jpg” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.22.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ z_index_tablet=”500″]<\/p>\n

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]<\/p>\n","protected":false},"author":3,"featured_media":208349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Gumb za naro\u010dilo je ena najpomembnej\u0161ih stvari na va\u0161i spletni strani. Verjeli ali ne, precej pomembno je, kje je gumb pozicioniran, kak\u0161ne barve je in kaj na njem pi\u0161e. Z naslednjimi nasveti vam bomo pomagali ustvariti takega, da bo privabil kar najve\u010d naro\u010dnikov.\n

Osebno besedilo<\/h2>\nGumbov za naro\u010danje je na milijarde. Na njih naletimo ve\u010dkrat dnevno in velika ve\u010dina ima isto vsebino. Naro\u010di zdaj, naro\u010di izdelek, naro\u010di se na novice,... Gumba s tako vsebino si ne bo zapomnil nih\u010de. Poskusite mu dati kak\u0161no osebno noto, na primer namensko \u00bbNaro\u010di se na novice\u00ab poskusite z \u00bbKliknite tukaj in tedensko vam bomo po\u0161iljali uporabne novi\u010dke.\u00ab\n

A\/B testiranje<\/h2>\nNe glede na to kako va\u0161 gumb deluje, ne glede na to kako dobro mislite da izgleda, ga je potrebno s \u010dim primerjati. Naredite dve verzije A\/B in testirajte obe v dalj\u0161em \u010dasovnem obdobju. Le tako boste lahko pri\u0161li do primerljivih rezultatov.\n

Polo\u017eaj gumba na va\u0161i spletni strani<\/h2>\nPolo\u017eaj gumba je pomemben. Ga je dobro imati \u010dim ve\u010dkrat na spletni strani? NE. Obiskovalci imajo meje potrpe\u017eljivosti, katere ni dobro prese\u010di. Bodite previdni, da gumb vmestite samo na relavantne pozicije, ki se nana\u0161ajo na dejansko akcijo gumba. \u010ce bo recimo obiskovalec prebral zanimiv \u010dlanek, bo veliko bolj verjetno kliknil na gumb za naro\u010dilo ve\u010d \u010dlankov kot pa \u010de se mu gumb pojavi naklju\u010dno na strani.\n

Ve\u010d je manj<\/h2>\nPosku\u0161ajte gumb zadr\u017eati v \u010dim bol osnovni varianti, ki naj vseeno sovpada z dizajnom va\u0161e spletne strani. Preve\u010d informacij ali prezapleten postopek naro\u010dila obiskovalca hitro zmoti in odvrne od dokon\u010danja nakupa. Dajte mu vedeti, da je postopek preprost ter da bo imel od izvedbe korist.\n

Ob\u010dutek \u010dasovne nujnosti<\/h2>\nTo je velikokrat uporabljen trik, ki pa \u0161e vedno deluje. \u010ce boste nekomu \u010dasovno omejili svojo ponudbo, bo mo\u017enost konverzije precej vi\u0161ja. Primer: \u00bbSamo \u0161e 3 dni ponujamo brezpla\u010dno darilo ob nakupu izdelkov.\u00ab Ali pa \u00bbNaro\u010dite se danes in prejmite mini darilce.\u00ab\n

Preklopite na govor v prvi osebi.<\/h2>\nUporabnika je treba prepri\u010dati, da on nekaj \u017eeli od vas, ne pa da mu vi nekaj ponujate. Zatorej bo bolj\u0161i odziv \u010de na gumbu pi\u0161e \u00bbPrenesi vsebino v mojo mapo\u00ab, kot pa \u00bbPrenos vsebino v va\u0161o mapo\u00ab. S tem se bo tudi uporabnik na strani po\u010dutil bolj doma\u010de tako, da je pravzaprav to dobro za obe strani.\n

Dobro premislite o barvi gumba<\/h2>\nLjudje se razli\u010dno odzivajo na barve in nikakor ne \u017eelimo da bo ta odziv negativen. \u0160e vedno mora biti seveda gumb v skladu z izdelano spletno stranjo<\/a>, ampak vseeno nek kontrast mora obstajati. Odzivi na barve so razli\u010dni in nikakor ne obstaja prava barva, ki bi delovala povsod. Po raziskavah sode\u010d rde\u010da barva ka\u017ee energijo, modra varnost, zelena okolje in bogastvo, rumena optimizem, \u010drna mo\u010d, oran\u017ena toploto, vijoli\u010dna mir in roza \u017eenskost. Torej prave univerzalne barve ni, lahko pa se odlo\u010dite kaj \u017eelite spodbuditi pri svojih uporabnikih.","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/posts\/206611"}],"collection":[{"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/comments?post=206611"}],"version-history":[{"count":0,"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/posts\/206611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/media\/208349"}],"wp:attachment":[{"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/media?parent=206611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/categories?post=206611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awakening.agency\/wp-json\/wp\/v2\/tags?post=206611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}